Do we really need the things we think we need every day? And aren't we using the things we take for granted today in completely the wrong way?
The Japanese brand Metaphys grew out of a collaboration between companies and designers who ask themselves exactly these questions. In doing so, the brand challenges the fundamental principles of products and their design. At Metaphys, the creative process begins with observation. Do products still serve their original purpose, and how important are they in today's world? In a consumer society built on overproduction, Metaphys sets out to question things critically and get to the bottom of them. Its mission is to take the nature, production and flow of things back to their roots. As a result, its designs often look simple, yet unfamiliar and experimental.
Metaphys products include many household items such as toothbrushes, vacuum cleaners, room dividers and CD players. Designed under the direction of Chiaki Murata, they are held together by the idea behind the brand and give you a fresh perspective on objects you thought you knew.
